Popular capitalism is on the march … Of course, there will always be people who, in the name of morality, sneer at this and call it ‘materialism’. But isn’t it moral that people should want to improve the material standard of living of their families, by their own effort? Isn’t it moral that families should work for the means to look after their old folk? Isn’t it moral that people should save, so as to be responsible for themselves? … And it is for Government to work with that grain in human nature to strengthen the strand of responsibility and independence: it benefits the family; it benefits the children; it is the essence of freedom. — Margaret Thatcher